The Art of Wise Investing – a Series of short articles on investment values

April 1, 2010

PREFACE

While the popular impression is probably the reverse, yet it is an undeniable fact that a far vaster sum of money is annually lost in this country through unwise investment, than through pure speculation. While many fortunes are constantly jeopardized and dissipated through what is known as speculation in stocks, bonds, grain-futures and like ventures, yet the many sums, large and small, which annually leave the pockets of actual investors are far greater in amount. Indeed, I would almost say that the losses through “unwise investment” are easily ten-fold the losses occasioned through mere speculation on the exchanges.

And furthermore, the losses incurred through unwise investing are far more important to the community at large ; for while speculative losses are in a sense anticipated, or at least partly anticipated, the losses through mistaken investments are usually unexpected and unprepared for. Speculative losses often represent the loss of money easily gained, either through former speculation or from other sources, but the average loss of the investing public is generally a loss of hard-earned or industriously accumulated savings; and therefore such losses are felt far more deeply by the community.

The art of wise investing involves two primary motives. The first is to place one’s principal where it will be entirely secure, and the second, to gain as large a percentage of return as possible without in the least disturbing or lessening the security of the principal. The moment the status of the principal is changed for the purpose of enhancing the rate of return, the transaction ceases to be a pure investment and becomes more or less of a speculation. Thus, analyzed in its simplest form, we may put it down as axiomatic that only those are legitimate investments where the primary motive is the safe securing of one’s principal and the rate of return thereon is looked upon as secondary. A speculation, on the other hand, is where the desire for large profit is so strong that the safety of the principal becomes in effect a minor consideration. That is to say, the person investing or speculating may regard his principal as secure but is willing to place it at considerable risk in order to increase his profit. The securing of the principal, therefore, is the first and chief matter to be considered in investing money.

Looked upon in this light it will be seen that the matter of investing money wisely is a most important as well as a most difficult art, and therefore well worthy of careful examination. The ideas and opinions expressed in the following pages are the concrete result of many years’ experience and study of Wall Street conditions and methods; and while it may appear to some that the writer is too conservative in his attitude towards investing methods in general, yet careful thought should convince every reader that it is the part of safety and prudence to be securely on the side of conservatism in Wall Street investing, rather than the reverse.

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